Within the project Koroška Regional Destination Organization we have
developed a unique brand Koroška, which will help the tourist destination
of the region, its valleys, municipalities, destinations, and tourist products
lead to a better recognition in Slovenia and abroad.
Slovenia has a brand with a colorful message – I Feel sLOVEnia. Brand
Slovenia combines all areas of the state, including tourism. In its core it
intertwines identity, emotions, feelings, and Slovenian green.
The prominent Active Slovenia card got its name after the tourist project
Slovenian Association of Ski Lift Operators GIZ, Chamber of commerce
and industry of Slovenia, Slovenian Tourist Board, and the agency Kraft
& Werk, with intention of offering quality Slovenian tourist products at the
most reasonable conditions and price.